Friday, November 20, 2009

Well and sound planning is what we need

Salam, just to add another food for thought is sound plan that we should prep in things we do. I would like to pose a way of thinking in military to be inculcated in normal routines. Life is just like battles, in which we got to plan and fight rigorously to be the winner. There are 3 things need to be considered when we want to carry out any activities/business. First is what we called Shaping Activities to create favorable condition for our tasks/main business. Second is called Decisive Activity that will accomplish our achieve our goal/s. Third is Sustaining Activities that ensure the business can survives till we succeed. Now let us look into Shaping Activities, for instant during our business in bakery what can be done to shapes the business are things that help/assist the sale, management etc. We need to identify tools to promote this business such as advertisement. Since we just started business, few constraints that we faced were budget, therefore we may resort to something affordable like simple flyer, cheap banner or even via internet. Always remember advertisement is pulse to any businesses. I have read one article about synergic advertisement that been practised by a very successful businessman. This bloke has come up with one bright idea of distributing flyers to other business that deal clients/customers who may interest in his stuff. For example if you are selling beauty products you may distributes your flyers to salons, spa centres, women’s clubs etc. Your flyers/ad must come together with simple token such as a cheap but presentable ballpoint or small notebook etc. By doing so will synergise the whole things i.e. your collaborator (other business that you passed your flyers) will distribute your flyer contentedly because it does have positive impacts to his/her business as well. In other words, you are using these collaborators to promote your business without paying him and the best part is their customer is your potential customer too. we talk about decisive and sustaining acty later on. Ade keje nak buat dah..... There is no plan to fail... but failed to plan...

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